HALLOWEEN HORROR NIGHTS

Universal Studios was looking to expand the breadth of offerings at their wildly popular Halloween Horro Nights in Los Angeles and Orlando. While their mazes, costumes and rides are attractive features, once inside the park, they needed a relief of sorts to engage consumers in a different way. DIA enlisted the help of two different dance troops to elevate the Halloween Horror Nights event. Custom

shows were developed by popular crews, Jabbawockeez and Academy of Villains that included laser shows, dancing, acting and crowd participation. For 5 years running, the Jabbawockeez has been the attraction with the highest traffic at the park. Academy of Villains are performing their debut season in Orlando and their numbers are on track with the Jabbawockeez in LA.