FACEBOOK E3 EVENT

As a globally recognized platform with over 2.23 billion active users, Facebook is a leading social network that brings power to the community, connects friends and family, and serves as a place to discover new things. Earlier this year, Facebook launched an all-new service to its 1.47 billion daily users, called Facebook Gaming. The one-of-a-kind platform aims to connect gamers around the world with opportunities to build mini communities, launch self-run businesses and more.

To welcome itself as a dominant player in the online gaming industry, Facebook decided to host a private after party, Facebook Gaming: Levels, during E3, the largest international video game convention in the world. With a vision to invite some of the world’s top gamers to experience its very own Oculus, a gaming area featuring various VR and interactive stations, Facebook needed help locking in A-list entertainment and social influencers to round-out the powerhouse event. Understanding the urgency to fill this void, DIA was tasked as the exclusive agency to help bring the immersive event experience to life.

With over twenty years of experience and relationships at hand, DIA went above and beyond to secure one of the music industry’s most-celebrated and sought after producers, DJ Khaled who also serves as a judge on FOX’s The Four: Battle for Stardom. As the event’s surprise guest, Khaled filled the venue with hit after hit, energizing the crowd. As an added bonus, DIA also brought the world famous hip-hop dance crew, Jabbawockeez to engage guests with a one-of-a-kind performance, including several of today’s top social influencers.

The successful event turned out to be one of the most talked about party’s at E3, resulting in non-stop buzz across various social platforms, specifically Instagram with thousands of likes, comments, and page views. DIA’s attention to detail in understanding Facebook’s needs has since resulted in committed events and programs throughout 2018.